Client Profile

Jointly established by Vastrade and Calabria Family Wines in 2005, Blue River Wines is a sales platform of wines, liquors, beers and sparkling wines in China and the Asian Pacific Region.
Blue River Wines is the one of the leading brands of Calabria Family Wines which enjoys a high reputation in Australia, Europe, United States and Asian Pacific Region. Over the years, the government of New South Wales, Australia has been using Blue River Wines as banquet wines and official gifts when government officials give an official visit to China.
Blue river wines
Calabria Chateau

Project Background and Business Challenges

With the increasing expansion of the Chinese import wine market, Blue River Wines hopes to find a powerful partner to its sales in the Chinese market due to lack of in-depth Chinese market channels. Blue River Wines names XINGRETAIL its franchised distributor for our one-stop supply chain solutions.
After the conclusion of the agreement, XINGRETAIL has immediately pinpointed Blue River Wines as mellow, premium, reasonably-priced general wines for quality pursuers based on domestic consumption features. Meanwhile, XINGRETAIL provides domestic online and offline channels for its in-depth integrated marketing.


XINGRETAIL integrates internal and external channels, making full use of resources to reduce costs, save time and enhance efficiency:
  • Blue River Wines hit the shelves of the O2O cross-border store jointly established by XINGRETAIL, EMS and BD-ego.com, and will be entered into the offline cross-border outlet stores of Eurasia and Shandong Lingyun in July.
  • Blue River Wines joins online channels like BD-ego.com, asj.com and oysd.cn. On BD-ego.com, Blue River Wines Red Label Cabernet Sauvignon has long been the best-selling wine.
Offline Channels: Blue River Wines hit the shelves of Hefei Department Store Cross-border Outlet Center
Online Channels: Blue River Wines join BD-ego.com

Cooperation Enquiry


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Tel: 0755-32950088

Address: 19-21/F, NSU Broadengate Software Tower, 1003 Haitian 2nd Road,
Yuehai Sub-district, Nanshan District, Shenzhen