EMS, short for Express Mail Service, managed by Universal Postal Union, is an express service provided by China Post in China. As a cross-border shopping platform built by EMS, HY EMS represents the Eastern cultural value of speediness, accuracy and safety. All commodities will be examined by EMS to ensure authenticity. The leading aviation and land transportation network of EMS is used to deliver the import commodities to domestic households. HY EMS embraces complaints and never delays the delivery. Time-tested HY EMS will introduce worry-free, efficient cross-border shopping experience in the fully-connected era, and aspire to deliver the different goods all over the world.
HY EMS: Aspire to deliver goods all over the world
Project Background and Business Challenges
Due to the nature of business, EMS possesses unrivalled strengths in customs clearance and logistics, bonded warehousing and regional network coverage. Yet EMS is faced with a serious problem that how to make full use of its strengths to build a value chain from product to service and realize borderless integration of network and entity:
Through its strategic partnership with XINGRETAIL, EMS has established the cross-border shopping platform of HY EMS. Quickly XINGRETAIL re-organizes the business models of EMS:
Quickly XINGRETAIL re-organizes the business models of EMS
HY EMS has taken advantage of the brand awareness and strengths of China Post, and further enhanced its competitiveness through XINGRETAIL’s strengths in technology, data and commodity category:
HY EMS App
Guangzhou Offline Store: HY EMS’s First Offline Store Guangzhou Liuhua O2O Store
Zhuhai Offline Store: HY EMS Zhuhai Jida Store
HY EMS is now promoting its “self-run flagship store + community franchised store” model. While the flagship store is focused on experience, the community store is emphasized on sales. On the one hand, all online products are displayed to support online platforms and provide consumers with varied choices; on the other hand, the limitation of online consumption is remedied, user experience has been enhanced, so as the realization of last-one-mile delivery.
HY EMS Urumqi Store
HY EMS Urumqi Store